Randal Dobbs, Marketing and Advertising

Hi, I'm Randal Dobbs. I have a talent for clear thinking that provides practical marketing solutions

Randal Dobbs's Bio:

I operate a marketing communications consultancy that provides access to a range of resources that can be used on an "on-demand" basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical communications programme. My specialties that will challenge your thinking are: 1. Understanding market data to ensure your strategic marketing plans have practical outcomes 2. Directing communication audits to understand what your customers really think about your company or product...and how to make any improvements 3. Evaluating brand equity for each market so communication is more targeted 4. Providing recommendations to effectively communicate to each target market as well as how to handle customer feedback 5. Understanding gaps in market knowledge and what's required to fix it 6. Developing sales strategies from a foundation of core marketing goals

Randal Dobbs's Experience:

Executive committee at Auckland Rowing Club
2007 - October 2012
Marketing and strategic planning to assist the development of resources and facilities.
Board Member at King's School
March 1997 - June 2012
Marketing and strategic planning; Parent representative; Member of the Court of Members
National Board and Auckland Chairman at American Chamber of Commerce
March 1983 - April 1992
Marketing role including member network functions plus new business lunchoen programmes, events, workshops and forums
Managing Director at McCann-Erickson
June 1976 - May 1990
Managed the Auckland office for 5 years then became NZ Managing Director responsible for 3 offices and 110 staff managing billings of $40m+
Board member then National President (3 years) at 4As (now CAANZ)
January 1980 - April 1990
National body for accredited advertising agencies which over-viewed self-regulatory standards and new legislation plus managed the transition to a wider industry representation to 3As in 1988 to enable representation for companies from a broader communication base plus non media- accredited specialists.
Group Account Director at Fortune Advertising
June 1974 - June 1976
Specific project to launch Cathay Pacific airline and tourism services into Australia.
Account Director at McCann-Erickson/Sydney
March 1972 - June 1974
Main accounts were Coca-Cola and Reckitt & Colman with a focus on new product introductions and brand development
Media & Account Service at DDB (then J. Inglis Wright)
January 1970 - March 1972
"Learning the ropes" on ANZ Bank, BP and Philips
Owner at Framework Marketing Group
1990
Providing marketing-based consultancy services to a wide range of long-standing clients with a particular focus on brand and communication strategies within a practical, effective operational framework. (formerly ChristensenDobbs Advertising 1990 - 98).

Randal Dobbs's Education:

Onslow College
1965 – 1969

Randal Dobbs's Interests & Activities:

Marketing issues; new media; communication strategy, integrated business planning, consumer behaviour research, sport, family life

Randal Dobbs

Marketing Communications Consultant | Marketing and Advertising

Hi, I'm Randal Dobbs. I have a talent for clear thinking that provides practical marketing solutions

Randal Dobbs's Bio:

Randal Dobbs's Experience:

Executive committee at Auckland Rowing Club

Board Member at King's School

National Board and Auckland Chairman at American Chamber of Commerce

Managing Director at McCann-Erickson

Board member then National President (3 years) at 4As (now CAANZ)

Group Account Director at Fortune Advertising

Account Director at McCann-Erickson/Sydney

Media & Account Service at DDB (then J. Inglis Wright)

Owner at Framework Marketing Group

Randal Dobbs's Education:

Onslow College

Randal Dobbs's Interests & Activities: